Sunday, February 26, 2012

RADIUS: The Short Film/IMPACT: Making of RADIUS

Note: Be sure to watch the "behind the scenes" video after the credits.

This is the world's first game-sourced movie.

It was shot during a music festival, Final Friday gallery hop, and theatre events and then edited from more than 2,000 unique photographs and other pieces of content that arts audience members at these events provided. The images in the film literally came from their cameras.

Radius tells the story of a man's investigation into a mysterious superhero and the startling revelation behind this hero's rapid rise. The main character was unable to recognize his own potential superpowers and the effect those powers could have on his community, and so he created a fantasy world to explain the good things happening around him. But once his perspective changed, he understood.

Radius was created by Possible Worldwide, a WPP Digital company. The filmmakers were inspired by the Topos Partnership’s ground-breaking work in The Arts Ripple Effect: A Research-Based Strategy to Build Shared Responsibility for the Arts Completed in 2008, the year-long research initiative examined the effectiveness of traditional arguments for supporting the arts, and revealed powerful insights into what people value about the arts.

The key insight that a thriving arts scene creates a ripple effect of benefits throughout the community such as safer streets, booming businesses, and a vibrant atmosphere became the foundation of an expanded mission for ArtsWave, a Cincinnati-based arts advocacy and funding organization, and the narrative theme of Radius.

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